It is almost as if it was just yesterday when we first gathered the salesforce members of Mt. Zion Memorial, Inc. at the Penthouse of the Star Plaza in Dagupan City. Supporters from the Fil-Es
tate Group of Marketing Companies came to witness how this newbie company will fare in its birthing stage. That was October 27, 1999. May 19, 2009 marks the 10th year anniversary of Mt. Zion Memorial, Inc. whose presence today was made possible by a few men and women who thought that real estate business should not be left alone with the living but must be maximized also for the dead.
tate Group of Marketing Companies came to witness how this newbie company will fare in its birthing stage. That was October 27, 1999. May 19, 2009 marks the 10th year anniversary of Mt. Zion Memorial, Inc. whose presence today was made possible by a few men and women who thought that real estate business should not be left alone with the living but must be maximized also for the dead.Atty. Ferdinand T. Santos, our Chairman and Chief Operating Officer, had a vision which he shared with our first landowner partners in Dagupan City, Mrs. Gloria Ocampo and daughter Mrs. Tessie Tan. Together, they staged an uphill battle of trying to blend the formula for real estate (for the living) and memorialization (for the dead). We inched our way to this unfamiliar territory and slowly but surely moved from province to province, city to city, town to town and soon made our presence felt by even the most formidable players in the industry.
We knew it will be hard but the strategy was very clear. We will not meet the competition head on but to establi
sh our projects in places where we can be more dominant. As one small-time airline company puts it, "We fly to places where others can't."
sh our projects in places where we can be more dominant. As one small-time airline company puts it, "We fly to places where others can't." We have accummulated not only revenues but also people whose reluctance at first can only be understood by want of knowledge in this industry. Coming together, we formulated strategies that kept us alive amidst the dead, kept us celebrating amidst the mournings of the bereaved. And in the process, we learned one very significant realization in the course of our fledgling operations - that the memorialization industry is catering to both local and global markets. Local, because Filipinos, by tradition, choose their hometown 
as their final resting place. Global, because Filipinos are everywhere, ubiquitous as the grass.
as their final resting place. Global, because Filipinos are everywhere, ubiquitous as the grass.Having survived ten years of global economic recessions, we thank the Lord through the celebration of the Holy Mass. As Father Romy Castro puts it, "Anniversaries are celebrated to remember and thank Him for all His graces and blessings."
This year Mt. Zion is "10 X Bolder, 10 X Stronger" and we acknowledge it by saying, "Yes, we can!"
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